Franz - Branding, Design, Fitouts

Brand Identity Design
Branding
Web Design
Futuristic furniture

Franz Branding Design Fitouts

Franz - Branding, Design, Fitouts
Personal brand that reflects contemporary identity and projected growth
Client
Personal Project
Released
November 1, 2025
Timeframe
2 months
Project Type
Brand Identity Design
Technology
Adobe Illustrator Adobe Photoshop Photography Print Manufacturing Brand Strategy Framer
Franz Branding Design Fitouts

Purpose

Previous brand identity I created in the early stages of my career no longer reflects the designer I’ve become
Over the past five years, as technology has advanced exponentially, so too has my purpose as a designer. With AI now at the forefront of discussions in the design industry, I strive to move away from the pursuit of perfect forms, shapes, and pixels, instead emphasizing a more human and strategic quality in my creative approach
Lift cover
Colours
Franz Branding Design Fitouts

Objective

This brand refresh seeks to encapsulate both the literal and complex aspects of my contemporary identity, while maintaining a strong sense of functionality and purpose
Var 1
Var 2
Change
Here is the final result above depicting the former logo and the final logo variations
Rules

Adobe Illustrator Adobe Photoshop Photography Print Manufacturing Brand Strategy Framer

Back
Side
Finished
Franz Branding Design Fitouts

Results

Redefining the brand and position with more clarity and direction. Incorporating mutidiciplinary techniques and skills, we produced an intricate display book for the style guide built from laser cut acrylic, binded with interscrews and finished with frosting, in testament to the professional and premium service at offer
Previous Project

Another Project?

Franz - Branding, Design, Fitouts

Brand Identity Design
Branding
Web Design
Futuristic furniture

Franz Branding Design Fitouts

Franz - Branding, Design, Fitouts
Personal brand that reflects contemporary identity and projected growth
Client
Personal Project
Released
November 1, 2025
Timeframe
2 months
Project Type
Brand Identity Design
Technology
Adobe Illustrator Adobe Photoshop Photography Print Manufacturing Brand Strategy Framer
Franz Branding Design Fitouts

Purpose

Previous brand identity I created in the early stages of my career no longer reflects the designer I’ve become
Over the past five years, as technology has advanced exponentially, so too has my purpose as a designer. With AI now at the forefront of discussions in the design industry, I strive to move away from the pursuit of perfect forms, shapes, and pixels, instead emphasizing a more human and strategic quality in my creative approach
Lift cover
Colours
Franz Branding Design Fitouts

Objective

This brand refresh seeks to encapsulate both the literal and complex aspects of my contemporary identity, while maintaining a strong sense of functionality and purpose
Var 1
Var 2
Change
Here is the final result above depicting the former logo and the final logo variations
Rules

Adobe Illustrator Adobe Photoshop Photography Print Manufacturing Brand Strategy Framer

Back
Side
Finished
Franz Branding Design Fitouts

Results

Redefining the brand and position with more clarity and direction. Incorporating mutidiciplinary techniques and skills, we produced an intricate display book for the style guide built from laser cut acrylic, binded with interscrews and finished with frosting, in testament to the professional and premium service at offer
Previous Project

Another Project?

Franz - Branding, Design, Fitouts

Brand Identity Design
Branding
Web Design
Futuristic furniture

Franz Branding Design Fitouts

Franz - Branding, Design, Fitouts
Personal brand that reflects contemporary identity and projected growth
Client
Personal Project
Released
Nov 1, 2025
Timeframe
2 months
Project Type
Brand Identity Design
Technology
Adobe Illustrator Adobe Photoshop Photography Print Manufacturing Brand Strategy Framer
Franz Branding Design Fitouts

Purpose

Previous brand identity I created in the early stages of my career no longer reflects the designer I’ve become
Over the past five years, as technology has advanced exponentially, so too has my purpose as a designer. With AI now at the forefront of discussions in the design industry, I strive to move away from the pursuit of perfect forms, shapes, and pixels, instead emphasizing a more human and strategic quality in my creative approach
Lift cover
Colours
Franz Branding Design Fitouts

Objective

This brand refresh seeks to encapsulate both the literal and complex aspects of my contemporary identity, while maintaining a strong sense of functionality and purpose
Var 1
Var 2
Change
Here is the final result above depicting the former logo and the final logo variations
Rules

Adobe Illustrator Adobe Photoshop Photography Print Manufacturing Brand Strategy Framer

Back
Side
Finished
Franz Branding Design Fitouts

Results

Redefining the brand and position with more clarity and direction. Incorporating mutidiciplinary techniques and skills, we produced an intricate display book for the style guide built from laser cut acrylic, binded with interscrews and finished with frosting, in testament to the professional and premium service at offer
Previous Project
Next Project

Another Project?

We transform brands.
Your success is next.

Start your project now by booking a one-on-one consultation with our expert.

Meet the partners who are part of our success story
Team working in an office watching at a presentation

We transform brands.
Your success is next.

Start your project now by booking a one-on-one consultation with our expert.

Meet the partners who are part of our success story
Team working in an office watching at a presentation

We transform brands.
Your success is next.

Start your project now by booking a one-on-one consultation with our expert.

Meet the partners who are part of our success story
Team working in an office watching at a presentation